Saturdays is a brand from New York that is so much more than just menswear.
They have their own art, coffe, grooming products, and of course surf gear. They tried to hit the niche of a surfer that lives in New York and I think they succeeded. I want to move there right now to learn to surf.
If you have not heard of Saturdays see what is happening on their website, but if you already have heard of them check out their new line for spring that was just announced.