iliac Golf was started by professional snowboarder Bert LaMar in 2005
The piece that caught my attention was their Rancher shirt shown above. PGA touring pro Zach Johnson has been rocking these for the better part of the year and I went on the hunt to find out who made them. Bert LaMar was a very successful snowboarder and entrepreneur before he got into the golf world. His snowboard company named LaMar Snowboards. He grew the company by offering high quality products with cutting edge designs and creative work that led to $14.5 million dollars in annual sales. His golf company was off to a hot start and in January of this year Bert bought out all of his investors to gain full creative control of his company. Bert has a full collection including golf bags, head covers, belts, hats, rainwear, and towels.
The above shirts come in White, Yellow, Tan, Black and Red. You can pick them up in his online store here. As a bit of an avid golfer myself I would buy every single one if it weren’t for the hefty price tag of $104.